Why We Hate Paying for Delivery When We Store Online

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Though most shoppers still buy products in brick and mortar stores, on-line shopping continues to grow by leaps and bounds. The convenience and comfort of pointing and clicking for the things we wish – of which there is seemingly an infinite provide on the net – is unmatched by any “real life” shopping experience. The deals aren’t bad, either.

But one of the more annoying points of shopping on-line is having to pay for delivery. For many individuals, paying for delivery costs is a deal breaker, one that forestalls them from totally changing to online commerce.

Nobody enjoys paying cash to wait a week or more for the purchased products to arrive at their destination. Somebody who goes right into a store can immediately grab the product, pay, and walk out the door. If the client wants his or her items quicker, like overnight, be prepared to pay an arm and a leg. Pointing and clicking on-line is fun, but nobody enjoys paying for the privilege to wait for the items to arrive.

No one likes to pay more money on top of the product’s price, for that matter. Generally the total cost might be cheaper than buying the product in real stores if the buyer gets a great low cost, but usually the shipping represents a significant further expense. This is especially true if the product is massive, heavy, or originating from a distant place.

Worst of all, generally prospects pay for shipping, only to obtain damaged or lacking items at the other end. Whether or not this is the fault of the sender or the delivery service is unimportant. Worse still if the items never even arrive at their destination. If someone steals the package from a doorstep, it’s often difficult to prove otherwise. There’s nothing worse than paying for shipping and having that service fall through.

The ultimate problem with paying for delivery is dealing with returns. If the product turns out to be faulty, or if the client merely does not like it, she or he typically has to pay return shipping charges out of pocket. This is in contrast to a normal store – if the product is not proper, simply return it, free of charge. With on-line shipping, nevertheless, not only does the client have to pay the delivery value, he or she needs to pay the return prices as well! Double dipping on shipping can sour a customer’s experience.

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