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Product Photography in a Digital Age

The internet has spawned a complete new fashion when it comes to product photography. We now have all seen the internet shops that have floating items with white backgrounds. Now when you aren’t a photographer you may think you could accomplish this look without the help of Photoshop, however you are mistaken. Most of the product photographs that you simply see online that have white background have been knocked out in Photoshop giving the illusion that they had been indeed photographed that way. The biggest problem with this type of images is that it uses all soft light and gives the image a really low distinction, flat look. For what? So you may easily knock it out to white in Photoshop? Only if you wish to sacrifice the quality of the image!

There are hundreds of websites selling cheap products on the market which might be telling people you will get professional looking images on a really low budget. So people are making an attempt to mimic this all white background for their internet store. Whether it is for a internet retail store, selling on eBay and different public sale websites. The biggest product that is being pushed are the light box/tents. These started to pop up on eBay quite a while ago. Largely because all the “Sell on eBay” books have been telling folks that a good photograph would improve their sales. And well the images business decided to capitalize on this low cost and “anybody can do it” mentality.

The bad news is this cheap equipment, and “anyone can do it” type, has branched into most important stream and big name companies are selling these light boxes, or tent boxes as a professional setup. Know that this isn’t a professional setup for shooting products. It would work if you are selling on eBay, but the quality of lighting coming from these tent boxes is sub-par. They usually do not even come with actual strobe, just a scorching light that you simply put on the correct and left side of the tent.

If you want something professional, throw out that $one hundred tent box you got on eBay and more importantly trash these pesky hot lights.

If you’re a small enterprise owner, the way you stand out from the competition is by being different. So instead of placing out bad pictures that have a boring white background, how about throwing in some shade backgrounds or some texture to seize the viewer’s attention.

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